With the advent of the festive season and RakshaBandhan being around the corner, it is once again time to celebrate the joy of gifting. Keeping in line with the festive sentiment and keeping alive traditions in the current situation, ITC‘s B Natural ready-to-serve fruit beverages through its Festive Delight range have launched an innovative gift-pack option a range of fruit juices that support immunity with the clinically proven ingredient. To ensure that this gift pack reaches your loved ones while staying indoors, B Natural has partnered with last-mile delivery partners, including Swiggy, Zomato, and Dunzo. Additionally, B Natural’s entire Festive Delight offering will also be available on ITC eStore and ITC Store on Wheels.
B Natural’s Gift pack
B Natural’s Gift pack, which supports immunity with clinically proven ingredients, includes 1L Mixed Fruit Plus and 1L Orange Plus, while the ‘Grand Celebrations Pack’ will include 1L Mixed Fruit, Guava and Litchi. Adding to the assorted offerings, consumers can also consider other hampers from B Natural’s Festive Delight range, including the B Natural Chhota Bheem Pack with Jelimals, Suitcase Pack, and B Natural Mini Origins Pack to suit gifting requirements of adults and children alike.
Sanjay Singal, chief operating officer, Dairy and Beverages, ITC said, “This year the dynamics of festive celebrations will witness a change, but the spirit and joy that comes with the festival remain intact. RakshaBandhan is a widely observed festival in the country and along with it comes the time-honored promise of protection that one sibling makes to the other. We believe in crafting products that meaningfully touch consumers’ lives and add value to their overall well-being. B Natural’s Festive Delight gifting range has been curated to celebrate the spirit of this special occasion.”
ITC’s branded packaged foods business is one of the fastest-growing foods businesses in India, driven by the market standing and consumer franchise of its famous brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean and GumOn. The foods business is today represented in multiple categories in the market – staples, spices, ready-to-eat, snack foods, bakery and confectionery and juices and beverages.
Health and safety
ITC’s commitment to its consumers’ health and safety ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and the supply chain. According to the company, all its manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, the Middle East and Australia.
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Naresh Khanna – 10 February 2025
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