Kisan credit cards campaign launched for 1.5 crore dairy farmers

Special drive part of Prime Minister’s Atma Nirbhar Bharat package for farmers

1377
Kisan credit cards
Photo by Amber Kipp on Unsplash

The Government will provide Kisan Credit Card (KCC) to 1.5 crore dairy farmers belonging to milk unions and milk-producing companies within the next two months (from 1 June to 31 July 2020) under a special drive. The Department of Animal Husbandry and Dairying, in association with the Department of Financial Services, has already circulated relevant circulars and KCC application format to all state milk federation and milk unions for implementing the same on a mission mode.

Under the dairy cooperative movement, approximately 1.7 crore farmers are associated with 230 milk unions in the country.

In the first phase of this campaign, the target is to cover all farmers who are members of dairy cooperative societies and associated with different milk unions and who do not have KCC. Farmers who already have KCC based on their land ownership can get their KCC credit limit enhanced, though interest subvention shall be available only to the extent of Rs 3 lakhs.

Although the general limit for KCC credit without collateral remains Rs 1.6 lakh, the farmers whose milk is directly procured by milk unions fall under tie-up arrangements between the producers and processing units without intermediaries. Hence, the credit limits without collateral can be up to Rs3 lakh. This will ensure more credit availability for dairy farmers associated with milk unions as well as assuring repayment of loans to banks.

Kisan credit cards campaign for 1.5 crore dairy farmers

The special drive to provide KCC to 1.5 crore dairy farmers is part of the Prime Minister’s Atma Nirbhar Bharat package for farmers. The finance minister on 15 May 2020 has announced to cover 2.5 crore, new farmers, under the KCC scheme. This will provide additional liquidity of Rs 5 lakh crore in the hands of farmers suffering from the recent downturn of the economy.

As dairy is among the fastest-growing sectors of the economy with a CAGR of above 6% in the last five years, providing short term credit to dairy farmers for meeting their requirements for working capital, marketing and others will boost their productivity tremendously.

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here