McCain Foods announced on 1 August 2025 the beginning of an exciting chapter in India, unveiling its refreshed brand identity and vibrant new packaging at an event in Ahmedabad, Gujarat — a symbolic homecoming to where the company’s journey in India first began.
This transformation, the company said, signals McCain’s renewed commitment to real food, responsible sourcing, and meaningful connections – redefining the frozen food experience for Indian households.
McCain Foods India managing director Mainak Dhar and long-term brand ambassador Karisma Kapoor were joined by several of McCain farmers and key industry partners to unveil the brand’s revitalized identity and its purpose-driven platform, ‘Rooted in Real’.
The presence of the growers — the people at the very heart of the business — made the celebration especially meaningful, bringing to life McCain’s purpose in the most authentic way, the company said.
“This milestone represents far more than a visual transformation – it is a celebration of its unwavering commitment to real food, responsible farming, fostering meaningful connections, and a deep respect for the people and communities we serve. Honouring our growers at the launch event was a powerful reminder of the values that ground our brand and the people who make it possible.”
“We are proud to introduce our new visual identity that honors our heritage, embraces the future, and reaffirms the values that have always defined us — real food, real people, and real purpose,” said Dhar.
“This transformation is deeply rooted in our pride for the farmers who grow our ingredients, the dedicated teams who bring our products to life, and the families who welcome McCain to their tables. Our new packaging is designed to inspire trust and excitement, and the ‘Rooted in Real’ platform is a steadfast promise – to remain true to the quality of our ingredients, the authenticity of our flavors, and the meaningful connections we foster every day. Building on this strong foundation, we are excited to embark on the next phase of purposeful growth in India,” he added.
At the center of the celebration was the unveiling of the new visual identity — a bold, contemporary logo inspired by warmth, rolling hills, and the promise of sunshine, all symbolizing the company’s farm-to-family journey.
The packaging revamp brings global standards to life while staying locally relevant, with a strong focus on shelf visibility, freshness, and premium appeal. It also brings alive the everyday family moments and sharing occasions where its products seamlessly fit in — from weekend family time to casual get-togethers.
This transformative makeover helps reposition frozen food in the minds of consumers — from cold and artificial to fresh, natural, and restaurant-quality snacks that become a catalyst for togetherness, with McCain at the heart of moments that bring people closer through real, shared experiences.
Acclaimed actor and long-time brand ambassador Karisma Kapoor joined to unveil the brand’s new identity. She remarked, “It is truly heartwarming to be part of this milestone moment. McCain has always embodied joy, warmth, and togetherness, becoming a cherished part of snacking occasions in households across India. Over the years, I have witnessed how the brand has woven itself into the fabric of our daily lives. With this new identity and its inspiring message, McCain is adding even greater meaning to the way we enjoy food — celebrating gratitude, goodness, and exceptional taste.”
McCain Foods is one of the world’s largest producers of French Fries and Potato Specialties. Headquartered in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry with 49 production facilities, 22000+ people and its footprints across 160 countries.
McCain Foods India is a wholly owned subsidiary of McCain Foods Limited in India. Since 1998, it has been engaged in agriculture R&D and in development of the frozen food market in India and subcontinent countries. Its products are used by leading fast-food chains, hotels, restaurants, catering companies and are popular for in-home consumption.
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Naresh Khanna – 10 February 2025
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