Wrapping up on 14 March, Meat Pro Asia welcomed a record 9,848 visitors from 99 countries and regions over three days, as industry players looked to source from 150 exhibitors. The show built on the success of the first edition to further cement its status as an essential event in the trade fair calendar for packaging and processing players in Southeast Asia.
Feedback spotlighted the high quality of attendees and opportunities, which set the stage for networking, knowledge sharing, and business exchanges. This atmosphere resonated throughout the fairground, as the strong synergy between Meat Pro Asia and its co-located events, VIV Asia and Horti Agri Next Asia, combined to attract over 51,000 visitors from 129 countries and regions, creating an influential meeting space for the food industry.
“We are thrilled to see that Meat Pro Asia has generated increased interest and an exceptional turnout for the 2025 iteration. The number of participants at this event not only reflects the showcase of the finest products, technologies, and discussions from industry leaders, but signifies flourishing meat processing and packaging industries within Southeast Asia,” said Jack Wong, deputy general manager, Messe Frankfurt. “We expect this environment to continue thriving, and for the fair to adapt to the evolving needs of the industry while exceeding expectations. The overall response has been very encouraging and we look forward to enhancing the show and its features at the next edition in 2027.”
One aspect that makes Meat Pro Asia such an attractive destination for industry stakeholders is its co-location with VIV Asia and Horti Agri Next Asia, two of the most influential events in Asia for feed to food and seed to food respectively, and its co-organisation with VNU. Coupled with Messe Frankfurt’s expertise from IFFA – the world’s leading trade fair for technology for meat and alternative proteins – this collaboration creates a trusted, high-quality space for industry leaders to connect and explore opportunities.
“Both of our organizations have brought each other’s strengths to the table, including a wide network of industry contacts, trade fair know-how, and market specific knowledge, to create a thriving fair that is beneficial for all attending,” added Supanat Treeratpichan, project manager, VNU Exhibitions Asia Pacific. “Meat Pro Asia hosted exhibitors, visitors, and speakers from all corners of the world over the three days, who were attracted by the comprehensive fringe programme, product displays, and networking opportunities. Our positive discussions with them indicated that they were pleased with the emerging and established prospects the event offered, with most intending to return to the next industry gathering in two years.”
One major and new highlight of the exhibition was the Southeast Asian qualifier for the IFFA-DFV Global Meat Product Awards, which recognised excellence in traditionally produced meat products within the ASEAN region.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
