Poshn– Functional super-juice launched in 2018 by Fettle Works, offers functional health juices that are low on calories, have no added sugar, are dairy-free, non-carbonated, devoid of ingredients from genetically modified organisms, gluten-free, vegan, and are 100% natural. According to the company, they are formulated on a simple idea that is fruits + herbs = super-juice. Moreover, the sales records say that the company is doing well and has become a healthy alternative to other beverages.
Within a short period, Poshn has evolved as one of the market leaders in functional health juices. Seeing the company’s growth, Fettle Works was also awarded the prestigious Coca Cola Golden Spoon award for the ‘Most Admired Startup of the Year 2019’ at the India Foods Forum. In a recent sales report, it was found that the Indigo Airline Staff also prefers Poshn for a guilt-free and healthy alternative to other beverages. The airline staff had requested the management to have this drink in their daily diet, which is guilt-free, delicious, nutritional, and also a healthy solution for their daily energy needs.
Currently, Poshn offers two types of juices – the Relax Poshn and the Recharge Poshn. The brand uses a proprietary formula to create juices that can help people feel energized when they are low and relax when they need to unwind. Poshn pays special attention to the taste of the juices and handpicks fruits to maintain texture and taste. They functionally boost the juices by adding natural powerhouses like Green Tea, Chamomile, and Ginseng.
Speaking on this, Rahul H Kakkad, founder of Fettle Works says, “With today’s lifestyle being so ever-demanding, people needed a convenient source of nutrition in an appetizing form. This is where Poshn stepped in. Poshn is a health drink brand that makes functional super-juices. We call it a functional super-juice because each variant has a certain function to perform once you consume it and also because they are made with superfruits! One variant would recharge your body with herbs like Ginseng and Green Tea, while the other would relax your body with the help of Chamomile flower extracts and other nutritional fruits. We source ingredients from all different parts of the world. Fruit blends originate from Israel, stevia comes from Germany, and herbs come from various parts of the world too. The international touch can be noticed once a person has the products. Taste truly speaks for itself, which is why people are coming back for more.”
“We are thankful and overwhelmed with the response received so far, and we are trying to reach more customers worldwide through online and retail sales,” he added.
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Naresh Khanna – 10 February 2025
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