Tata Consumer Products (TCPL) announced that it would acquire PepsiCo’s stake in NourishCo Beverages (NourishCo/Company), a 50:50 joint venture between the two companies. This move is consistent with Tata Consumer’s focus on widening its food and beverage space’s portfolio.
Over the last decade, NourishCo has focused on building brands in the healthy hydration space and has Himalayan mineral water, Tata Gluco Plus, and Tata Water Plus in its portfolio. These brands have been crafting their growth models, which are now ready for deployment on a wider scale. Over time, Tata Consumer Products intends to use its sizeable resources, capabilities acquired and the brands it now has, to give wings to its ambition in the value-added liquid refreshment beverages space in India.
Speaking on this development, Sunil D’Souza, managing director and chief executive officer, Tata Consumer Products, said, “This decision has been made after extensive deliberation between the joint venture partners, and we feel this will bring in greater focus to the NourishCo business. The liquid beverages category has exciting growth potential, and this move will strengthen and widen our presence in it. Over the years, NourishCo has built a capable team and a network of distributors, co-packers, and vendors. We will look to scale up these capabilities further and build a differentiated position in this segment.”
“We would like to thank PepsiCo for their partnership and support to the joint venture so far. This has been instrumental in helping build a strong foundation for the NourishCo business.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
