In just four months, Tetra Pak has co-invested over Euro 11.5 million with recyclers and industry players to help set up four completely new recycling solutions for carton packages in Turkey, Saudi Arabia, Ukraine, and Australia. From building recycling capacity from scratch via cross-border cooperation (in Saudi Arabia), expanding that capacity by 50% (in Turkey), tripling the production capacity for the cartons’ PolyAl element (in Ukraine) to leveraging a public/ private partnership (in Australia), these projects share one single, critical trait. They will enable the recycling of all components of a used carton package, transforming them into quality materials and goods.

Once fully operational, the new solutions will be able to process up to an additional 45,000 tonnes of used carton packages, enabling global carton package recycling to exceed 50 billion a year. This translates to significantly improved recycling in the respective countries, and in some cases, also in the neighboring ones.

Tetra Pak is raising awareness for expanding recycling capacity

Tatiana Liceti, executive vice president for Market Operations at Tetra Pak, comments, “Carton packages are recycled across the globe, where efficient waste management and recycling infrastructures are in place. Accelerating this requires all stakeholders to play an active role, including governments, local authorities, producers, and consumers. Sustainability is one of the top three priorities for our customers, and these new facilities will help contribute towards meeting their goals.”
Working collaboratively to advance recycling and realize a circular economy has always been core to Tetra Pak’s sustainability strategy. The company’s pioneering investments and partnerships over the last ten years have helped over 170 recycling operations across the globe to process carton packages. What’s changing is the pace of action.
As shown by the latest Tetra Pak Index, approximately 50% of consumers are likely to recycle more this year due to their contribution to tackling climate change. In addition, when asked who should find solutions to environmental and waste issues, consumers rank packaging companies third, behind food and beverage brands and governments.
Key conditions to meet this rising demand include –
- Convenient access to collection infrastructure
- Clear sorting of waste
- Sufficient recycling capacity
This heightened awareness amongst consumers highlights the importance of having industrial solutions to support a shift in recycling habits.

Lars Holmquist, executive vice president for Sustainability and Communications at Tetra Pak, concludes, “With more time being spent at home due to Covid-19 restrictions, the household waste ‘footprint’ is more visible. To address this, consumers are adapting their daily routines and taking greater action. We are helping them on this journey by raising awareness on how they can actively help recycle while co-investing in expanding recycling capacity and developing innovative technologies so that post-consumer carton packages can be reintroduced into the economy. All this is in collaboration with food manufacturers, municipalities, and recyclers across the entire recycling value chain. These new investments are a testament to the joint drive needed to realize our ultimate ambition – a world where all carton packages are collected, recycled, and never become litter.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now