
The Food Safety and Standards Authority of India (FSSAI), in a letter written to all the Commissioners of Food Safety and the Regional Directors of FSSAI on 23 January 2023, has said that certain food business operators (FBOs) are selling non-dairy products by using dairy terms such as ‘vegan ghee’ and ‘vegan butter’ in violation of the FSSAI regulations. Such products are of non-animal origin and are usually a blend of two or more edible oils or hydrogenated fats and natural identical flavors, etc. They are being sold deceptively as ‘vegan ghee/butter’.
As per the provisions of the ‘Food Safety and Standards (Vegan Foods) Regulations’, 2022, ghee and butter cannot be claimed to be vegan foods. The use of the vegan-food claim and vegan logo is permitted only after the prior approval of the food authority. The letter says that the compliance report should be sent to the officials concerned by 15 February 2023.
The names of dairy products are used for plant-based products in the market. The FSSAI move comes two days after a tweet from Dr RS Sodhi, president, Indian Dairy Association, in which he had said that selling plant-based products by branding them as ghee and butter is cheating of consumers of the highest order. This practice should be immediately stopped.
In a report from Rural Voice, Dr RS Sodhi said that the FSSAI move was in the farmers’ interest, which had speedily been taken. He said that the matter had been brought to the notice of Rajesh Kumar Singh, Secretary, Department of Animal Husbandry and Dairying. Subsequently, he spoke to FSSAI in this regard and asked it to take the necessary step, which led to the FSSAI action.
Dr Sodhi said that no person or company would be able to use product names like ghee, butter, cheese, milk, lassi and yogurt for plant-based products. He said that while this move would protect the interests of small and medium dairy farmers, it would also make the right product available for consumers. He said that these companies blended vegetable oils and sold it as ghee. Which was totally deceptive. Besides, these products were sold way above their costs at a price that was even higher than that of the ghee made of milk fats by dairy companies.
Surprisingly, FSSAI took a stern step and issued the above letter on January 23 within two days. Citing the safety regulations, this letter clarifies the stipulated provisions that define dairy products. Besides, it says, only products made of fats obtained completely from animal milk can be considered as ghee and butter. Products made of plant-based fats cannot use dairy terms like ‘ghee’ and ‘butter’.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now