
German industrial weighing and inspection specialist Minebea Intec is strengthening its presence in India with the launch of new products developed and manufactured locally. At Anuga FoodTec India in Mumbai, the company showcased its new Minexx range of industrial scales and electronics alongside its first checkweigher and X-ray inspection system made in India.
Speaking to Packaging South Asia at the show, Willy-Sebastian Metzger, director global marketing and communications and business development, said India has become a strategic market for the company. “We have built a strong production base in Bangalore over the past decades, where we manufacture across all three of our business areas—industrial scales, process weighing electronics, and inspection systems such as metal detectors, x-ray machines and checkweighers,” he explained.
Minebea Intec counts the food industry as its largest market in India, serving dairy, bakery, and confectionery producers, alongside growing business in pharmaceuticals, chemicals, steel and cement. He said the company is among the top three to four players in India across its product lines.
The new Minexx portfolio marks a global launch, replacing the company’s existing models with flexible configurations for bench and floor scales, integrated with advanced indicators and controllers for weighing, counting, batching and dosing applications.
Two other highlights included a checkweigher designed and manufactured specifically for India and Asia, featuring a Red Dot award-winning interface, and an X-ray inspection system produced for the first time in India. Metzger described the x-ray machine as a “game changer,” offering advanced foreign body detection at competitive costs tailored to local requirements.
Despite disruptions because of heavy rain on the opening day, Metzger said the exhibition remains Minebea Intec’s most important event in India, providing a platform to present innovations and engage with customers.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now