Bisleri’s plastic recycling initiative, ‘Bottles for Change’

Bisleri International has signed a Letter of Agreement with St. Joseph’s University, Bengaluru to introduce its flagship initiative, ‘Bottles for Change,’ at the university campus. The focus of the LOA will be to promote plastic waste recycling, segregation, and responsible disposal within the campus.

Signed ahead of the university’s annual Hackathon, the initiative is designed to foster long-term behavioral change among students and staff while contributing to broader environmental goals. As part of the collaboration, students will take an active role in sustainability campaigns and outreach activities, with certification awarded for their participation. The university’s housekeeping staff will also undergo training on effective waste segregation and safe handling of plastic to support on-ground implementation.

Bisleri will facilitate interactive sessions with students and faculty to deepen awareness and reinforce a culture of environmental responsibility across departments. To ensure transparency and measurable impact, the program will include regular monitoring, with monthly and annual progress reports tracking key milestones and outcomes.

K Ganesh, director – Sustainability & Corporate Affairs, Bisleri,  said, “Youth are at the heart of shaping a more sustainable future. Through Bottles for Change, we aim to equip them with the knowledge, tools, and platforms to take ownership of responsible plastic management and disposal. Our collaboration with St. Joseph’s University ensures that environmentally responsible behaviors and practices become routine in institutions as well as in the lives of individuals.”

During the signing, Christo Selvan – dean, School of Business, St. Joseph’s University said that, “This collaboration with Bisleri International’s Plastic Waste Management team marks a significant step towards promoting sustainability among youth. The initiative focuses on reducing plastic waste through effective recycling, segregation, and responsible disposal practices. While the long-term vision is to create a plastic-free campus, the immediate goal is to support broader environmental objectives by actively engaging the university community in meaningful, eco-conscious activities.”

 The initiative is well-aligned with the university’s sustainability roadmap. In recognition of these efforts, St. Joseph’s University will receive a certificate from Bisleri on the collaboration, which will support university w.r.t sustainable actions taken during NAAC accreditation process.

The Bottles for Change initiative, a part of Bisleri Greener Promise, continues to drive sustainable transformation through impactful partnerships with organizations, institutions, and the government. The collaboration with St. Joseph’s University is a crucial step in Bisleri’s commitment to nurturing an eco-conscious movement for a better future. The company remains steadfast in its commitment to embedding sustainability in all its operations, driving growth through responsible business practices.