CYK Hospitalities, an F&B consultancy, has announced the unveiling of Emotive Ale, a restaurant and bar concept in Civil Lines, Nishyam Kunj, Meerut. It also has a microbrewery, producing authentic craft beer experiences specially designed to complement diverse culinary options. This microbrewery will spotlight small-batch and seasonal brews and include an array of interactive events such as beer tastings, deliberate pairings, and cultural nights to keep the environment active and buzzing.
Established by Karan Singh and Kishor Kumar, Emotive Ale has a carefully designed multi-cuisine menu touching Indian, continental, Chinese, Thai, sushi, and dim sum.
From conception to execution, CYK Hospitalities was at the epicentre of this project. Services offered include menu engineering; hiring of kitchen and floor staff, training of BOH and FOH in detail; menu trials; and the documentation of an SOP tailored for the client.
Karan Singh, director of Emotive Ale, said, “Emotive Ale is not another restro- bar; it is a vibe. We wanted to bring something unique to Meerut. CYK Hospitalities was our best find. They assisted us in bringing our ideas to life—from in-depth industry knowledge to systematic planning and operational finesse—smoothly.”
Kishor Kumar, co-founder of Emotive Ale, added, “Emotive Ale resulted from our passion to create something from the ground up—a restro-bar that combines comfort with innovation. CYK Hospitalities grasped our vision on Day One and has remained our strategic partner every step of the way. Their involvement was more than consultancy; they became co-dreamers.”
Pulkit Arora, director & strategic head, CYK Hospitalities, added, “With Emotive Ale, our mission was to co-create a new and nostalgic space—one that merges global palates with a hometown soul. Our team took on end-to-end responsibilities to shape this project from concept to operations. CYK thrives on turnkey solutions, and Emotive Ale is a perfect example of that ethos.”
CYK Hospitalities specializes in comprehensive brand-building services for the food and beverage and hospitality sectors. Offering solutions such as location mapping, leasing, menu engineering, chef hiring, SOP formation, competitor analysis, and more, CYK has established itself as a trusted partner for renowned clients.
The consultancy has collaborated with leading space providers, including Phoenix Mall, Pacific Mall, DLF, Vegas Mall, Lulu Group, Lakeshore, and Lovely Professional University.
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Naresh Khanna – 10 February 2025
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