CYK Hospitalities, a leading Indian F&B consultancy, has launched the newly curated dessert QSR outlet, Lany at Ambience Mall, Gurugram. This move exemplifies CYK Hospitalities’ expertise to bring innovation in the dessert segment.
Lany’s identity is inspired by the cultural spectrum between Los Angeles and New York, reflecting the freshness, boldness, and youthful energy associated with both cities, and it was co-founded by Sanchita Sarin and Harsh Sarin, who have similar tastes for desserts. The brand name and visual concept were created by the founders, based on their joint global dessert journey and the different ways those trips impacted them.
The concept brings together soft-serve desserts, stick waffles, and notably, Taiyaki Cones, which serve as the brand’s core differentiator in the Indian dessert landscape. By offering Taiyaki as its main product, Lany is able to operate in a rare area that unites the international dessert formats with a modern view.
CYK Hospitalities collaborated with the founding team throughout the brand’s development journey, providing services that included conceptualization, menu planning, hiring, training, location finalization, and comprehensive design direction. The goal of the partnership was to build consistent branding in line with Lany’s multicultural-inspired narrative.
Sanchita Sarin shares, “Lany is built on a feeling that desserts should lift you instantly. We wanted to create something that has a global soul but is deeply lovable in India, simple, joyful, and instantly repeatable. CYK Hospitalities helped us convert this emotion into a brand that truly speaks to what we dreamt. CYK Hospitalities has been with us in forming this from the inner core to the outer covering, every minute detail, layer, and decision. We together have an entity that is globally connected yet India-specific.”
Commenting on the partnership, Pulkit Arora, director and culinary expert, CYK Hospitalities states, “The desserts category requires very clear, quick, and pleasant communication. With Lany, we aimed at making it large, sharp, and emotionally sticky. The whole conception was to form a dessert personality that consumers will very easily recall and very naturally come back to.”
Simran Jeet Singh, director, CYK Hospitalities adds, “The choice of location is the point where the brand story starts. Ambience Mall is enabling Lany to reach out directly to the people who already like experiential global formats, thus making this concept very favourable for high conversions and repeat takes. This is the kind of placement that starts to lend brand equity right from day one, and at the same time, prepares the ground for the whole country to expand.“
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Naresh Khanna – 10 February 2025
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