The perfect takeaway coffee is not just about the coffee but also about the entire customer experience. Packaging plays an essential role in delivering the best experience for consumers.
“We have been observing takeaway coffee aficionados and have focused on developing innovative sustainable packaging solutions to overcome the obstacles standing in the way of the ultimate experience. Whether your coffee is hot or cold, we have figured it out,” says Neal McCone, category director, quick service restaurants and specialty coffee, fiber, and foodservice packaging at Huhtamaki.
Huhtamaki’s new fiber lid delivering the best consumer experience
Based on these observations, Huhtamaki tapped into its technical know-how to design an award-winning fiber lid. The Future Smart Duo fiber lids are suitable for both hot and cold drinks. This new product’s high functionality makes it possible to sip drinks with or without a straw, thanks to the round sip hole.
When it comes to packaging for iced coffee, sip holes are an essential functionality.
The tale of the dramatic coffee spill
For a vast majority of people, a cup of coffee is the only way to start the morning. Aside from perking you up and helping you focus, it also sets your mood for the rest of the day.
When you stumble, change pace, or move suddenly, the hot beverage you hold in your hand sloshes back and forth in its container. If you have taken the lid off your takeaway cup or worse, your cup came with an ill-fitting lid that spells bad news for you – and your clothes – or the people around you. Spilled coffee is never a pleasant thing.
To avoid beverage spillage and these kinds of scenarios, Huhtamaki crafted the Future Smart Duo fiber lids to ensure an improved click fit with paper cups. The end goal is to enable customers to consume drinks on the go without worrying about spills or leakage.
The tale of the eco-conscious takeaway lover
According to Huhtamaki, over the past years, takeaway aficionados have grown increasingly aware of the consequences of their consumer lifestyle on the environment. The more takeaway beverages we drink, the more packaging we use. For many, there has been an increasing awareness of the need to find sustainable solutions, particularly to address plastic substitution.
In line with the company’s purpose to protect food, people, and the planet, Huhtamaki decided to take on this challenge and make plastic lids a thing of the past. Its new 100% plastic-free fiber lids are recyclable and industrially compostable, providing a clear alternative to eco-conscious consumers and delivering a sustainable packaging solution. As they are made of renewable, plant-based fiber, they help reduce fossil materials consumption.
“We believe we can bring the final touch to the ultimate takeaway experience by providing an innovative, fit-for-purpose, and sustainable food packaging. Now it is time for cafés and baristas, wherever you are in the world, to join hands and create a positive impact by simply making the right choice,” says Neal.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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