Hyatt, a global hospitality chain, has announced the launch of a new World of Hyatt brand campaign in collaboration with Bollywood actor Karisma Kapoor.
Together, Hyatt and Karisma Kapoor invite guests to experience World of Hyatt through this new campaign, which welcomes travelers to become a part of World of Hyatt, a loyalty program—through points that can be redeemed for free nights, upgrades, and experiences.
Kadambini Mittal, RVP – commercial, Hyatt India & SWA, added, “While all loyalty programs offer guests the opportunity to earn a host of benefits, what truly sets World of Hyatt apart is our purpose of care. While our guests love the benefits we offer like the ability to earn points which can be redeemed for complimentary room nights, suite upgrades, and club lounge access, among other benefits of our loyalty program. Welcoming Karisma Kapoor into the World of Hyatt story allows us to express our purpose of care in a way that’s warm, relatable and inspiring.”
Karisma Kapoor shared, “I am thrilled to be associated with World of Hyatt, where personalized care meets unforgettable experiences.”
The campaign is now live across digital and social platforms as well as offline channels.
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company. As of 30 June, 2025, the company’s portfolio included more than 1,450 hotels and all-inclusive properties in 80 countries across six continents.
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Naresh Khanna – 10 February 2025
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