In support of Hon’ble Prime Minister Narendra Modi’s call to the Nation to help tackle the COVID-19 outbreak, PepsiCo India, along with PepsiCo Foundation, the philanthropic arm of PepsiCo, has committed to provide over 5 million meals to support families impacted by the COVID-19 outbreak. This initiative is part of PepsiCo’s #GiveMealsGiveHope global program. The company is also extending support to the healthcare and diagnostic facilities, supplementing its efforts to combat the pandemic by providing 25,000 COVID-19 testing kits.
PepsiCo India has partnered with Akshaya Patra Foundation to offer cooked meals to the underserved communities through their centralized kitchens, where they are partnering closely with the local authorities for distribution of meals. PepsiCo India has also partnered with Smile Foundation to offer dry food rations to support meals for over 8,000 vulnerable families adversely impacted by the COVID-19 outbreak.
PepsiCo India has partnered with Foundation for Innovative New Diagnostics (FIND), to offer 25,000 COVID-19 testing kits. FIND, a non-profit organization is the World Health Organization’s (WHO) collaborating center for laboratory strengthening and diagnostic technology evaluation. It works closely with the Ministry of Health and Family Welfare, Government of India. These testing kits will be deployed across public and private healthcare laboratories identified by the Indian Government to scale up access to COVID-19 testing.
Ahmed ElSheikh, president, PepsiCo India, said, “India, like the rest of the world, is facing an unprecedented challenge. We at PepsiCo India are fully committed to supporting the Nation in its fight against COVID-19. Providing meals to the economically weaker sections and testing kits to the diagnostic units are critical requirements at this stage. PepsiCo India will be activating its NGO partners – Akshaya Patra Foundation, Smile Foundation and Foundation for Innovative New Diagnostics (FIND), to provide over 5 million meals and 25,000 COVID-19 testing kits across the country.”
He further added that PepsiCo India stands committed to lending its full support to both the Central and State Governments in their fight to overcome the global health challenge collectively.
According to the company’s press statement, to further mobilize funds, PepsiCo India has launched a double matching gifts program that involves its employees, also lending their support to communities that are impacted by COVID-19. As part of the program, PepsiCo Foundation will match all employee donations by two-fold and give the total accumulated fund to the NGO partners working with the company.
PepsiCo globally has announced its commitment to fight the coronavirus pandemic. The major focus of this global effort includes providing protective gear to healthcare workers, testing and screening services as well as providing 50 million meals through various partnerships.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now