American Brew Crafts (ABCL) has announced its recent acquisition of Denzong Brewery located in Odisha, India. American Brew plans to invest more than Rs 80 crore for the acquisition and renovation of the brewery, which has a capacity to produce 2 lakh cases of beer per month.
The acquisition will augment the owned capacity installation of American Brew Crafts, the brewers of Flying Monkey, Blockbuster, and the Karjura range of beer, to 8 lakh cases per month. The move facilitates the expansion of its footprint in east and northeast India. ABCL will now operate three breweries equipped with the latest German Technology in Andhra Pradesh, Telangana, and Odisha.
Nagendra Tayi, director and chief executive officer of American Brew Crafts, said “We are thrilled to strengthen our presence with the addition of Denzong Brewery into the American Brew Crafts family. The acquisition will help us expand our production capacity and cater to the increasing consumer demand across the region. This will also play a critical role in expanding our reach in the eastern and northeastern parts of the country. We are driven by the commitment to promote the beer culture in India and provide more variety to beer lovers. We have an experienced team of brew masters who carefully prepare and monitor the brews ensuring consistency of taste and flavours batch after batch so that beer connoisseurs enjoy our brews and have a great time.”
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Naresh Khanna – 10 February 2025
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