Dabur India, an ayurvedic and natural FMCG company, has signed a facilitation memorandum of understanding (MoU) with the government of Tamil Nadu to set up a new consumer goods manufacturing facility in the state – Dabur’s first such unit in South India.
The MoU outlines an approved phase 1 investment of Rs 135 crore, scaling up to Rs 400 crore over a period of five years. This is expected to generate direct employment for around 250 people, besides creating thousands of indirect job opportunities.
The MoU, signed between Guidance Tamil Nadu represented by its managing director Vishnu, and Dabur India chief executive officer Mohit Malhotra, was exchanged in the presence of chief minister MK Stalin, industries minister TRB Rajaa, chief secretary N Muruganandam, industries secretary Arun Roy, and MD of SIPCOT Senthil Raj on 22 August, 2024 at the secretariat in Chennai.
Dabur India global head of operations Rahul Awasthi and Dabur’s manufacturing head Hrishikesh Ramani were present on the occasion.
Dabur’s latest multi-category manufacturing facility will be set up in SIPCOT Tindivanam, Tamil Nadu. This will be among Dabur’s most-modern and environment-friendly manufacturing facilities with the capacity to manufacture a range of Dabur’s products for the South market.
Dabur India chief executive officer Mohit Malhotra said, “We are grateful to the government of Tamil Nadu, particularly the department of industries led by Dr TRB Rajaa for his personal and proactive support and guidance, teams in Guidance Tamil Nadu, and SIPCOT, for their wholehearted support in facilitating this project. This investment will allow us to better serve the growing demand for our products in South India and strengthen our market presence in the region. We look forward to contributing to Tamil Nadu’s economic development by creating jobs and working closely with local vendors and supplier partners.”
The strategic location of the new unit, he added, will enhance Dabur’s ability to meet business and logistical requirements more efficiently, thereby offering significant advantage and growth opportunities.
“We’ve chosen to set up a manufacturing unit in Tamil Nadu as part of our strategy to be closer to our consumers, while staying true to what matters most to us – providing high quality natural and healthy products to our customers. Our new facility at SIPCOT will be equipped with the latest technology, allowing us to maintain the highest standards of quality and operational efficiency in everything we produce. This will also enhance our sourcing of agricultural produce from local farmers in Tamil Nadu,” Rahul Awasthi said.
The new facility will be designed with a focus on energy conservation in both its construction and operations. Emphasizing environmental responsibility, Dabur plans to construct an energy-efficient building while deploying the latest technology for effluent treatment. In addition, Dabur will extend its Corporate Social Responsibility (CSR) programmes to the local community, reinforcing its commitment to supporting and developing communities around the areas where it operates.
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Naresh Khanna – 10 February 2025
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