Esko has announced the launch of a free downloadable eBook, ‘Trends in the Beverage Packaging Industry: Ingredients for Success’, which outlines key industry trends and the tools brands can adopt to capitalize on them for commercial success.
The global market for alcoholic beverages amounted to over US $ 1.49 trillion (approximately Rs 1,10,97,594 crore) in 2020 and is expected to grow to US $ 2.2 trillion (approximately Rs 1,63,85,710 crore) by 2025, according to Statista. Changing consumer habits during the pandemic have led to a plethora of new behavioral trends, which equates to a host of opportunities for brands hoping to capture new market share in the sector.
“Almost a third of consumers would like to continue working from home and coupled this, over half of consumers are actively looking for tips on personal health and wellbeing. In catering to this, brands can expand into whole new categories. For example, alcoholic flavored water known as Hard Seltzer,” says Matthew Haws vice president global marketing at Esko Brand Solutions.
“When creating whole new product lines with multiple SKUs, smart brands are using digital tools to help streamline the journey and make the transition from ideation to new product launch pain-free. With digital asset management (DAM) tools like MediaBeacon, external assets can be approved and made available to marketing teams to ensure promotion is extremely agile.”
The latest free resource from Esko covers market trends and offers deeper insight into categories such as spirits and cocktails. Packaging trends are also on the agenda with a look at digital tools for success.
As brands and retailers strive to keep ahead of the competition, technologies such as MediaBeacon and web-based collaborative workflow management system, WebCenter, help them to cut to the chase quicker by streamlining packaging design projects and taking away common stumbling blocks that slow the process down.
“The beverage industry is extremely competitive in terms of packaging design. Speed to market with new and different designs is paramount to influencing the purchasing decision ahead of rival brands. Teams that have control of their assets through digitalization are much more likely to turn concepts into actual product ranges quickly – and more cost-effectively,” Haws concludes.
Download the Esko Trends in the Beverage Packaging Industry: Ingredients for Success here
Esko, a Danaher company, provides a collaborative content creation platform for packaging, label, and marketing collateral. Each solution equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, and save time in their content processes. Brand owners can use any, or all, of the solutions and services in the platform to streamline the content process and consistently meet deadlines for marketing and packaging projects.
Esko connects people, processes, and technology to meet the needs of brand owners; 9 out of 10 major brands use Esko tools to produce their packaging. Headquartered in Gent, Belgium, Esko employs 1800 people worldwide.
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Naresh Khanna – 10 February 2025
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