SATO, a global pioneer in the development of auto-ID and labeling solutions, announced that myBurgerLab, a fast-food restaurant chain in Malaysia, has implemented its FX3-LX food labeling solution at its central kitchen for systematic ingredient management to offer full assurance of food safety.
Established in 2012, myBurgerLab is committed to providing high-quality, great-tasting food to its customers. Its signature charcoal buns are made from scratch in their bakery daily and beef patties are ground and hand-packed every day to retain their freshness and juiciness. With six retail outlets in Malaysia and over 2,000 burgers sold in a day, myBurgerLab needed a solution to help manage food stock rotation for its central kitchen more efficiently.
After understanding myBurgerLab’s current operations and challenges on-site, SATO introduced a food labeling solution using its intuitive FX3-LX touchscreen standalone printer. The FX3-LX is designed with the needs of food preparation environments in mind with its antibacterial casing, effortless operability even when wearing rubber gloves, and a splash-proof IPx2 rating.
Leveraging its onboard printing intelligence technology Application Enabled Printing (AEP), SATO customized an app to help myBurgerLab simplify its printing operations with higher accuracy than before. As part of its one-stop solution, SATO also provided high-quality freezer-grade labels tested to work well in myBurgerLab’s kitchen.
“We have successfully rolled out the SATO food labeling solution and have been using it since November 2019. It has tremendously improved our efficiency now that we no longer have to calculate and write date labels for ingredients manually. We can now focus more on developing new food offerings and coming up with initiatives to engage customers for better service.” said Vijaya Priya Darshini, central kitchen manager, myBurgerLab.
“It has been a pleasure working with myBurgerLab to help them optimize their kitchen operations with accurate and efficient ingredient labeling. Our solution offers myBurgerLab and their customers’ peace of mind that their food not only tastes great but is also made of fresh ingredients safe for consumption. We believe that we can help other restaurant businesses with similar challenges to achieve the same efficiency gains as well,” commented Satoji Ichiki, managing director of SATO Auto-ID Malaysia.
SATO looks forward to its continued partnership with myBurgerLab to discover more opportunities to streamline processes and help it exceed the expectations of its customers when it comes to food quality and customer service.
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Naresh Khanna – 10 February 2025
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