Pakka, a manufacturer of compostable packaging solutions, announced its second collaboration with Brawny Bear, a nutrition company known for its date-based healthy food products. Through this partnership, the brand has launched date energy bars, India’s first energy bar with compostable flexible packaging.
The new date energy bars, produced by Brawny Bear, are packaged using Pakka’s innovative compostable flexible packaging. This innovative product not only offers a healthy snack option but also addresses the growing concern of packaging waste in India.
Pakka’s venture into compostable flexible packaging is a natural progression for the company, which has spent four decades producing compostable pulp, paper packaging solutions and moulded tableware. This move into adaptable packaging form reflects the company’s response to modern consumer needs for convenience, versatility, and cost-effectiveness.
Containing no added sugars, the energy bars are made with premium dates, aligning with Brawny Bear’s commitment to creating nutritious, naturally sweetened products. This launch expands Brawny Bear’s existing range of date-based food products, which includes chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.
The latest association comes after Pakka and Brawny Bear collaborated for the first time in October 2023 to launch the world’s first compostable flexible packaging for food products, setting a new standard in the industry for eco-friendly packaging solutions.
Jagdeep Hira, India business head, Pakka commented, “Our partnership with Brawny Bear for these date energy bars exemplifies our ongoing commitment to developing sustainable packaging solutions. By combining our compostable flexible packaging with Brawny Bear’s healthy snacks, we’re not only offering consumers a nutritious option but also taking a significant step towards reducing packaging waste. This product line demonstrates that eco-friendly packaging and convenient, tasty snacks can go hand in hand.”
Further, Shivaam Tibrewal, founder of Brawny Bear, added, “We’re delighted to further our collaboration with Pakka through the new product. Our date energy bars, now wrapped in compostable packaging, represent the perfect fusion of health and sustainability. This launch aligns perfectly with our mission to provide delicious, date-based products that are good for both our customers and the environment. We believe this sets a new benchmark for responsible snack manufacturing in India.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
