Wow!Packaging by Miraclon customers at drupa24

Impressive tea & coffee pouches from Sri Lanka and Colombia

290
Miraclon
Miraclon customers packaging on display at its stand at drupa24. Holding customer's flexo printed material are Hrishikesh Kulkarni, Sales Manager - West & South India, and Sri Lanka, Miraclon and Hersh Lulla, Marketing Manager - Asia Pacific, Miraclon. Standing next to them are Chathura Jayatissa, Managing Director, ALFT and Steve Smith, Principal Consultant, Print Applications, Miraclon Photo PSA

The Miraclon stand at drupa was busy with global visitors buying up the company’s retrofit Shine LED lamp kits like hotcakes. But what made the stand exceptional was the display of its customer’s flexo output shown as printed laminates and converted pouches. Fittingly, the exemplary packaging from Sri Lanka was for tea, and that from Colombia, for coffee.

The Avikah Premium Ceylon Tea pack produced by ALFT and shown at Miraclon's stand at drupa – FrontPhoto PSA
The Avikah Premium Ceylon Tea pack produced by ALFT and shown at Miraclon’s stand at drupa – Front
Photo PSA

The ALFT pouch for Avikah Premium Ceylon Tea, which managing director Chathura Jayatissa brought with him to drupa24, is one of several tea brands the company supplies with packaging materials. Recalling our story about ALFT’s breakthrough as the first converter to commercially master ECG printing on a CI flexo press in the subcontinent, Jayatissa remained discreet about the company’s growth plans and next steps.

In printing the Avikah pouch with metallic effects for the line illustration and text, the registration has to be accurate because the prepress setup includes zero trapping with no overlap at the edges. This ALFT can confidently achieve because of its registration accuracy on the W&H Miraflex press with Zecher aniloxes. The 7-color ECG ink set from DIC comprises CYMKOGV. Thus, when a metalized film is laminated on the inside to provide the barrier, the metallic effect that shows through is a perfect fit. A natural metallic spot effect is created without the use of any inks.

ALFT uses NX plates with Pureflexo for the fixed color set giving a high level of control and good transfer of ink to achieve the desired densities with the lowest ink film weight. In addition, the smooth solid blue ground of the Avikah tea pouch is achieved using the fixed ECG set with white fine text reverse printed using 2×2 hybrid screening at 133 LPI. The original design is color-separated using GMG software for the digital transforms from CYMK and spot colors to the ECG fixed color set.

Since the spot colors have been eliminated and the metallic effects come from the metalized film laminated on the inside, the ECG approach allows ALFT to run several packs simultaneously side by side in the same run. Smaller runs bring great efficiency and productivity to the process.

The Cafeismo coffee pouch from Flex Pack Colombia

The Cafeismo pouch from Flex Pack in Colombia shown at drupa at the Miraclon stand. Some visitors were luck enough to receive a pack of Cafeismo coffee. Photo PSA

In the Cafeismo pouch from Flex Pack in Colombia, the ink film weight is reduced by 30% without compromising density or visual halftone effects. In this example, the entire decoration of the pouch including spot colors and the metallic effect is replaced by CMYK plus white – and like much of its work, the company uses just 5 or 6 stations on its Uteco Onyx XS8 CI flexo press.

Zero trapping enables Flex Pak to keep precisely defined windows open for the metallic film to be laminated from the inside and show through. Press optimization and precise ink control using the NX plates bring the ink usage down 1.57 grams per square meter from the generally used 2.5 grams per square meter. In addition, the Cafeismo pouch has a 0.8-point security microtext for brand protection.

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now
Previous articleBerry partners Abel & Cole for refillable milk bottles
Next articleACG Inspection awarded GS1 Nigeria Gold Partnership
Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here