Nutrica, a lifestyle and wellness brand by BN Holdings Limited, the flagship company of the Rs 9,000 Crore BN Group founded by Anubhav Agarwal, has forayed into the honey category with the launch of Nutrica Bee Honey. It is a range of purpose-led variants designed for energy, fitness, and immunity and is now available across general trade stores in Delhi NCR and Mumbai.
Health-conscious living is rapidly becoming a priority for millions. Nutrica’s move into honey comes at a pivotal moment. The brand, already known for function-first cooking oils, now extends its wellness promise through a superfood that’s been embedded in Indian diets for centuries, honey. Nutrica Bee Honey introduces a spin on this traditional favourite, offering three targeted variants designed to meet the needs of today’s increasingly health‑driven, active households.
Nutrica Bee Honey comes in three variants. Pro-Energy Multiflora Honey blends nectar from diverse flora, naturally rich in antioxidants and nutrients, to provide sustained energy throughout the day. Pro-Fitness Lemon Infused Honey combines honey’s natural sweetness with the zest of lemon to support digestion, metabolism, and weight management. Pro-Immunity Tulsi Infused Honey draws on the medicinal properties of Tulsi to help strengthen immunity and ease common coughs and colds.
All variants are free from artificial preservatives and added sugar, sourced from regions abundant in natural flora, and rigorously tested for purity and authenticity, the press release said. Nutrica ensures that each jar delivers clean, functional nutrition while continuing the brand’s commitment to health solutions.
“Nutrica Bee Honey is not just a new product, it’s an extension of who we are and what we stand for,” said Sparsh Sachar, director and business head, FMCG, Nutrica. “We have built Nutrica to support modern, active lifestyles with products rooted in both tradition and innovation. With our honey range, we’re offering a clean, natural solution that aligns with evolving wellness needs. It’s these purposeful choices that reflect the larger commitment BN Group has always upheld, creating everyday essentials that help nurture healthier communities.”
The launch strengthens Nutrica’s function-first portfolio, which includes vitamin C-enriched cooking oils, and reflects the company’s commitment to purposeful, everyday wellness solutions. With a pricing strategy that is premium yet accessible, Nutrica aims to bring the benefits of high-quality honey to a wider base of Indian households. This debut also marks a key step in the brand’s vision of expanding further into the natural and functional food space, delivering products that help consumers live healthier every day.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
