Indian edible oil manufacturing company BN Group has announced its foray into the wellness and fitness oil category with the launch of Nutrica, starting with three products – Pro Immunity Oil, Pro Energy Oil and Pro Fitness Oil enriched with Vitamin C. The company eyes health-conscious consumers seeking versatile cooking oil options.
Anubhav Agarwal, CEO & MD, BN Group, said, “BN Group has a long-standing reputation for being at the forefront of innovation. The launch of Nutrica underscores this commitment and reflects our deep understanding of evolving consumer preferences. With a growing number of health-conscious consumers seeking out organic and cholesterol-friendly options, we believe Nutrica is perfectly positioned to meet this demand. Keeping in mind the evolving culinary preferences of emerging health-conscious consumers, we have invested a substantial amount in Nutrica and aim to achieve a turnover of Rs 500 crore at the end of three years.”
As per a recent report, the Indian edible oil market touched a volume of 24.7 million tons in 2023, and is expected to touch a CAGR of 1.35% during 2024-2032.
With a manufacturing unit in Gandhidham, Gujarat, the brands will be available across all retail modern and general outlets in Delhi, Chandigarh, Mumbai and Pune, along with quick commerce and eCommerce platforms.
“We are committed to reshaping the market landscape with a focus on uncompromising quality, contemporary technology and above all, the well-being of our consumers. Leveraging our extensive experience in crafting premium edible oils, we are confident that Nutrica will redefine standards in the culinary domain,” Agarwal said.
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Naresh Khanna – 10 February 2025
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