Drums Food International’s flagship brand Epigamia has extended its Greek yogurt range with an addition of ‘Greek Yogurt + Oats & Seed Mix’. The yogurt is premixed with oats, chia, flax, and amaranth seeds. It is sweetened with honey and date syrup and has no white or refined sugar, the company said.
Over the years, consumer research unearthed a major use-case of yogurt – the yogurt bowls! Many discerning consumers make their personalized yogurt bowls by adding nuts and seeds. This was a major opportunity to create a product that elevated consumer convenience and was the perfect on-the-go solution. The brand eventually crafted a high-protein, naturally sweetened yogurt ready with their favorite add-ons.
Rahul Jain, co-founder and CEO, of Epigamia, said, “In essence, our Greek Yogurt + Oats & Seed Mix is more than just a delectable treat for the taste buds – it is a thoughtfully crafted ensemble of ingredients that contribute to your healthy lifestyle. The market trends indicate a growing preference for snacks that do not compromise on taste while prioritizing health benefits. We have always been strong advocates of health as well as activists of taste and hence, our innovative products, like the Greek Yogurt + Oats & Seed Mix, is a reflection of our philosophy.”
Epigamia says the introduction of the ‘Greek Yogurt + Oats & Seed Mix’ underscores the brand’s dedication to providing inventive and delightful choices for health-conscious consumers.
The ‘Greek Yogurt + Oats & Seed Mix’ is now available at Swiggy, Zepto, BlinkIt, BigBasket and epigamiastore.com
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Naresh Khanna – 10 February 2025
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