ICRISAT’s ‘Gibsonify’ app ready to go live

To benefit nutrition program planners, health professionals

1742
Screenshot of the Gibsonify app
Screenshot of the Gibsonify app

A team of researchers from the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), Centre for Global Equality, and the University of Cambridge has developed the ‘Gibsonify’ app, which is ready to go live to improve nutrition programs globally.

Nutrition program planners, health professionals, nutritionists, and local health and nutrition functionaries are the app’s main expected beneficiaries. It reduces the time lag between dietary intake data collection and the creation of a scientific evidence base.

The evidence will guide policy formulations, the implementation of nutritional interventions in target communities, and the development of nutritious menus for pregnant and lactating women, adolescents, and senior citizens in vulnerable communities.

Quantitative dietary data being collected.
Quantitative dietary data being collected.

“This app can help plan mid-day meals effectively and customize approaches according to locally available food items in different regions of India,” said Padmaja, cluster leader, knowledge and capacity building, ICRISAT.

“We have gathered pen and paper data samples from 600 households in the Indian states of Telangana and Maharashtra and have access to a dietary survey conducted in Bihar,” said Kavitha Kasala, associate manager, ICRISAT.

The next phase will be feeding the data on ‘Gibsonify’ to enable effective processing and management of the data with a real-time report card. The third stage will look at local-level functionaries’ training and capacity building on how to use the app and the information generated. 

How does ICRISAT app works

‘Gibsonify’ provides a user-friendly interface to collect information about local recipes and nutrient intake, replicating the tested 24-hrs dietary recall methodology developed by Gibson and Ferguson (2008).

“The Gibson method relies on a tested process to enhance the accuracy of the information captured. Every detail collected during the dietary survey is uploaded on the app directly for betterment of nutrition intake,” explained Padmaja.

Time and cost-effective tool

The traditional pen and paper process of conducting a dietary survey and calculating nutrition adequacy is highly time-consuming. With the availability of a digital tool like Gibsonify, all the activities, from data collection to nutrition capacity building, are done in real-time. It also provides the flexibility to add a new ingredient or recipe or any other additional information crucial for the accuracy of backend calculations.

Padmaja said, “Once all the three phases of the app development are completed and tested, the app can benefit Anganwadi (childcare centers) and Accredited Social Health Activist (Asha) workers in conducting nutrition programs for pregnant and lactating women and children dependent on breastfeeding up to the age of two years. Using ‘Gibsonify’, they can guide women on improving their nutrition intake, incorporating local foods and other recommendations without delay.” 

Open access

It will be an open-access and free-to-use app that can eventually be used on smartphones, tablets, computers, and even offline, enabling surveys in remote areas. It can be used in rural or urban areas and not just limited to use in developing nations. The goal is to establish ‘Gibsonify’ as a repository of nutrition data as information gathered on the app will be available for further research, considering there is a broad scope of classifications and region-wise work that can be done on this digital tool.

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here