Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC is set to entice chocolate lovers with a novel creation. Inspired by the sentiment of ‘Vasudhaiva Kutumbakam’ – The World Is One Family, Fabelle introduced its latest innovation – Fabelle One Earth Collection at an event held at the ITC Sheraton, New Delhi on 12 October, 2023. Fabelle, in a strategic collaboration with Chef Andy Allen, an acclaimed Australian food critic and TV presenter, unveiled this fusion of global flavours and cultures.
This luxury chocolate offering has been meticulously handcrafted with finest ingredients and cocoa comprising of 10 unique truffles, each of which represents the essence of the rich and diverse flavours of nations from across the seven seas – Afghanistan, Australia, Bangladesh, England, India, New Zeland, Netherlands, Pakistan, Sri Lanka and South Africa.
According to a press release from ITC, a selection of hand-picked ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England’s Morello Cherry, India’s Walnut, Condensed Whole Milk from the Netherlands, New Zealand’s Apple, Aqua Rose from Pakistan, Sri Lankan Coconut and South African Orange, were harmonized with the excellence of Fabelle’s chocolates. Each truffle therefore tells a story of the country that inspired this specific creation. This limited-edition offering will contain 10 truffles (130g) priced at INR 999, and will be available at Fabelle boutiques across Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata and Mumbai.
To celebrate the launch of ‘Fabelle One Earth’, the event was graced by eminent cricket personalities such as Dinesh Karthik – Indian professional cricketer and commentator, Waqar Younis – Pakistani cricket coach, commentator and former cricketer, and Lisa Sthalekar – Australian cricket commentator, former cricketer and captain of the Australia women’s national cricket team exchanged ‘One Earth’ as a gesture to honour the essence of unity and community, the release states.
Emphasising on the launch, Rohit Dogra, chief operating officer – chocolates, coffee, confectionary & new category development said “Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate. This special collection has 10 distinct truffles, each with a singularly delectable taste. The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the ‘Fabelle One Earth’ showcases the brand’s commitment to creating unique tastes and textures.”
Commenting on his first collaboration with the brand, Andy Allen, Australian food critic and TV presenter, said “Fabelle has one of the finest collection of chocolates in the world in my view. It has been an absolute pleasure to work alongside the Fabelle team to bring alive this masterpiece. Fabelle One Earth is a culinary journey that encapsulates the essence of diverse cultures and flavours from ten different countries. It was result of countless hours of craftsmanship, relentless commitment and tireless exploration of global flavours that have gone into the curation of each of the truffles. We are extremely happy with the outcome and hoping that everyone enjoys this beautiful amalgamation of chocolate and culture.”
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Naresh Khanna – 10 February 2025
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