Expanding its brand footprint in the country, Lay’s, India’s chip brand, is introducing a new flat cut chip and its thinnest range of chips ever – Lay’s Wafer Style. Aimed at consumers seeking an innovative, sleek, and crunchy flavorful experience, Lay’s Wafer Style is the thinnest chips from the house of Lay’s and will be available in three delightful new flavors – Salt & Pepper, Tangy Treat & Sundried Chilli – providing a delicate crunch in every bite to consumers.
Tailor-made to suit the changing tastes and palates, Lay’s Wafer Style aims to offer a ‘Paper Thin, Wafer Thin’ experience to the audience with differentiated flavors.
Expressing his delight on the new launch, Anshul Khanna, senior director, and category head – Foods, PepsiCo India said, “As market leaders, we at Lay’s continue to bring exciting category innovations that are attuned to the evolving preferences of the consumers. We are delighted to introduce ‘Lay’s Wafer Style’, flat-cut chips, and the thinnest chips from the house of Lay’s in three great tasting flavors. We are confident that the audience will love the new Lay’s Wafer Style just like our other innovations in the past.
Lay’s Wafer Style is now available in three special flavors – Salt & Pepper, Tangy Treat & Sundried Chilli – at Rs 5, Rs 10, and Rs 20 across all leading retail and eCommerce platforms in India. For Lay’s Wafer Style, a new TVC campaign will be unveiled featuring Lay’s brand ambassador and Bollywood superstar, Alia Bhatt, and popular actor Siddhant Chaturvedi across multiple platforms.
Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavors of the world along with Indian flavors that our consumers love. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavors that cater to both local and international tastes. It is available in six flavors.
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. In less than two decades, the company has been able to organically grow eight brands, each of which generate Rs 1000 crores or more in estimated annual retail sales and are household names, trusted across the country.
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Naresh Khanna – 10 February 2025
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