Malkist, a sandwich cracker biscuit brand known for its 14-layer crackers with cheese filling, has launched an indulgent new flavor – Malkist Double Chocolatey. It has a rich coating of velvety chocolate within the brand’s signature crunchy crackers which are also chocolatey.
To support the launch, Malkist has unveiled a television commercial that captures moments of joyful bonding and playful indulgence of its consumers. The creative features a story centred around a father-son duo, highlighting how Malkist Double Chocolatey becomes a part of their everyday bonding moments. Through humor and a touch of curiosity, the story emphasizes the irresistible appeal of the new Double Chocolatey flavor while creating a strong connection with the viewers.
Sonal Dabral, founder of Tribha, the creative consultancy for the new creative, and also the director of the film, said, “We wanted to keep the story simple and snappy-just a father, a son, some playful banter, and the irresistibility of Malkist stealing the show. All packed into 20 seconds of engaging storytelling”
Rituraj, marketing head of Mayora India, said, “Malkist Double Chocolatey takes indulgence to the next level by combining Malkist’s unique 14 layered crunchy crackers with rich Double Chocolatey flavor. We are thrilled to introduce this treat to chocolate lovers across India and are confident that it will become a favorite snack for all occasions, just like the most-loved Cheese flavor.”
The campaign is being amplified across television, digital platforms, and social media to ensure widespread visibility.
Malkist Double Chocolatey is now available at all major retail outlets and online platforms across the country, in three packs.
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Naresh Khanna – 10 February 2025
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