Mother Sparsh, a pioneer in providing organic and eco-friendly baby care products has come up with an innovation in the kids care segment, where the brand has launched India’s first kids cooking oil with optimum levels of enriching nutrients such as vitamin D, Omega 3 and Omega 6 for food preparations. According to the press release, the cooking oil is suitable for daily use and can be consumed by children of age more than 2 years and adults.
The said cooking oil for the kids is a blend of two oils with the fortification of vitamin A and vitamin D. According to the company, the formulation and ratio of oils are rigorously made keeping in concern the need of nutrition as documented by reputed agencies. With one meal a day for kids, it helps in fulfilling major nutrition values for growing needs.
One meal preparation in this oil may allow 50 to 70% of child’s need for Vitamin E; 50 to 70% of its need for Vitamin A and D and 60 to 70% of its requirement for Omega 6 and Omega 3.
Commenting on the launch of this new cooking oil, Rishu Gandhi, founder and head brand strategist at Mother Sparsh said, “In the present scenario, one factor that always baffles a mother is kid’s nutrition, It is well evident that a mom consult from doctor, other mom, friends, cousins and their granny as well to know what best can be given to kids. We have given a solution to their all questions by introducing the Kids Cooking Oil with all necessary nutrients for kids.”
As claimed by the company, the USP of the product includes PUFA (Omega 3 and Omega 6) needed in kids; fortification with vitamin D (high ratio of deficiency found); high smoke point and good for Indian style of cooking.
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Naresh Khanna – 10 February 2025
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