From protein supplements to multivitamins and loads more, Myprotein has quickly evolved into India’s go-to for all its health needs. The brand has just unveiled its plans to shake things up a bit more this summer. Celebrating their 16th birthday on 29 May 2020, Myprotein is introducing five new products – Clear Whey Isolate, Vitamin C & Grapeseed Tablets, IWP Coffee, Alpha Men Tablets, and Daily Probiotic Pills.
According to the company’s press statement, Myprotein’s Clear whey isolate in the fruity flavors of orange and mango claim to satisfy your sweet cravings, despite being low in sugar, and without any milky taste or texture. Vitamin C tablet claims to maintain muscles’ strength and aids in recovery from injuries and wounds. It enhances the absorption of iron and reduces fatigue, and works as an anti-inflammatory and fights off infections. Whereas Grapeseed, high in Vitamins C & E, offers an extra punch with its antioxidant properties that improve skin and play a role in anti-aging and disease prevention. IWP – Coffee claims to give an endurance boost, especially for runners, swimmers, and even helps increasing reps performed in resistance exercises. It can also improve strength performance and muscle glucose uptake for better recovery. Myprotein’s Alpha Men multivitamins have a host of essential nutrients, which helps to reduce fatigue and support the immune system. Keeping you in peak form and Myprotein’s Daily Probiotic helps maintain good bacteria, while simultaneously inhibiting the growth of detrimental strains.
Esha Singh, managing director- India and Emerging Markets, said, “We are very excited to launch these products in India for our customers. They are vital to support an individual’s physical training by fulfilling the essential nutrient requirements of the body. Our customers have appreciated these products in other countries, and we hope to garner similar success in India. Particularly excited to launch the clear whey in India.”
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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