Packaged fruit juice brand Réal from the house of Dabur India has expanded its Réal portfolio with the launch of its latest offering, ‘Réal Cheers,’ a premium range of cocktail mixers building on its legacy of quality and taste.
Réal Cheers range includes four exciting variants – Jamuntini, Green Apple Mojito Tonic Water, and Ginger Ale, that come in a vibrant packaging, with eye-catching caricatures.
Commenting on the launch, Mayank Kumar, vice president-Marketing, Dabur India, said, “At Réal, our goal is to continually innovate and cater to the evolving preferences of consumers. With this launch, Réal continues to strengthen its position in the beverage category. The introduction of Réal Cheers not only broadens our product portfolio but also meets the changing consumer taste and preferences and will definitely connect with new modern consumers particularly millennials and Gen Z.”
The brand has also unveiled a new campaign, highlighting how Réal is strengthening its portfolio and bringing its expertise in high-quality beverages to the world of cocktails.
“With launch of Réal Cheers, we are excited to bring our signature quality and taste expertise to the world of cocktail mixers. Our mixers are designed to be versatile, easy to use and most importantly, delicious. Réal Cheers provide the perfect blend of convenience, quality and taste to elevate your cocktails,” Monisha Prasher, GM Marketing – Foods, Dabur India said.
Réal Cheers mixers come in a 250 ml can format, making it easy for the consumer to pour and mix to their favorite drink. Jamuntini, Green Apple Mojito is priced at Rs.99, and Ginger Ale, Tonic Water is priced at Rs 65. The 250 ml can is available across major quick commerce platforms – Zepto, Swiggy Instamart, Big Basket, Blinkit and will soon be rolled out in retail channels as well.
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Naresh Khanna – 10 February 2025
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