The House of Suntory has introduced Roku Gin – Sakura Bloom Edition in India. Inspired by the Sakura flower (known as cherry blossom) and Japan’s Hanami festival, which celebrates the tradition of ‘gazing at flowers,’ this new edition brings the spirit of Japanese spring to life.
Rooted in the Japanese philosophy of Shun— the appreciation of each season’s best flavours – Sakura Bloom Edition captures the freshness and vibrancy of springtime in Japan. Crafted with the soft, floral essence of Sakura flower, this gin evokes the timeless beauty of Hanami, the centuries-old tradition of gathering under blooming cherry blossom trees to appreciate nature’s transient beauty.
The gin features a delicate, sweet floral character, complemented by subtle salty notes from Sakura blossom leaves, creating a beautifully layered experience. Crafted with Roku’s signature blend of six Japanese botanicals, this edition enhances the natural sweetness of the Sakura, resulting in a delicately complex and perfectly balanced—Roku Gin – Sakura Bloom Edition.
“With the global appetite for Japanese gin growing steadily, the introduction of Roku Gin – Sakura Bloom Edition in India is both timely and strategic,” said Rishi Walli, senior director – marketing, Suntory Global Spirits.
“As consumer preferences evolve toward more delicate and refined flavour profiles, this expression strengthens Roku’s premium standing in the category while offering Indian gin lovers a sensorial journey rooted in nature and seasonality. This truly special release marries Japanese craftsmanship with heritage, delivering a differentiated, high-quality experience that Indian consumers increasingly seek. It features a heightened Sakura-inspired profile with soft floral notes, subtle sweetness, and the elegance of cherry blossom, tailored to delight.”
Following its limited-time debut in global travel retail earlier this year, across key Indian airports including Mumbai and Delhi Duty Free, Roku Gin is now set to roll out in select cities across India, with plans to expand nationwide over time.
Launching just as the country prepares for a vibrant festive and wedding season, Roku Sakura Bloom stands out as a distinctive gifting option and a refined addition to celebratory moments. With its elegant packaging and delicate flavor profile, it’s perfectly crafted for special occasions and thoughtful indulgences.
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Naresh Khanna – 10 February 2025
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