Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has launched Tetley Kombucha. Kombucha is a fermented sparkling drink that invites people to enjoy a distinctive and revitalizing drink experience. The mildly fizzy, fermented drink made from tea and a specific culinary culture known as a ‘SCOBY’ (symbiotic culture of bacteria and yeasts), has gained popularity for its various benefits.
Tetley Kombucha has a formulation with prebiotic fiber. It provides consumers with a choice between Ginger Lemon and Peach, catering to varying taste preferences.
Vikram Grover, MD NourishCo Beverages, Tata Consumer Products said, “We are excited to introduce Tetley Kombucha, our latest product launch that extends beyond traditional tea-based beverages. This marks a pivotal moment for Tetley as we enter new categories, aiming to maximize our potential and strengthen brand equity simultaneously. Tetley Kombucha is tailored for individuals who are health-conscious and trend-savvy, appreciating quality products and aspiring to enjoy rejuvenating experiences for their overall wellness.”
Tetley Kombucha will be available at a competitive price of Rs 175 for 250 ml with a 9-month shelf life.
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Naresh Khanna – 10 February 2025
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