TruSoul, a modern wellness and personal care brand from the House of Baidyanath Ayurved, has announced the launch of TruSoul Tulsi Honey. This premium daily wellness product is made by blending two natural ingredients – Tulsi and pure Honey.
Rooted in Ayurvedic heritage, Tulsi is traditionally known to support respiratory comfort, help manage stress, and promote overall well-being, while honey is valued for its soothing properties and gentle nourishment. By combining these, TruSoul Tulsi Honey is created to support easy breathing, encourage relaxation, and provide everyday nourishment.
The formulation uses high-quality honey that is carefully filtered and minimally processed to preserve its natural enzymes, taste, and texture. It is complemented by selected varieties of tulsi – Rama and Krishna – valued for their distinct aromatic and wellness properties.
While Rama Tulsi offers mild, refreshing notes, Krishna Tulsi is associated with respiratory comfort and seasonal wellness. Together, they create a balanced flavour that blends the herb’s natural essence with the gentle sweetness of honey. The product contains no added sugar, artificial preservatives, or synthetic flavouring, reflecting TruSoul’s clean-label philosophy and commitment to transparency.
Built on the strong consumer response to its Raw Organic Honey, this new product further strengthens TruSoul’s presence in the honey category. It also advances the brand’s vision for clean, plant-based wellness solutions rooted in Ayurvedic tradition and adapted for modern lifestyles.
Speaking during the launch, Adhiraj Sharma, co-founder, TruSoul, said, “Growing up in India, tulsi and honey had always been a trusted part of everyday wellness across households. However, as lifestyles evolved, many of these practices gradually faded from daily routines.
With TruSoul Tulsi Honey, we wanted to bring this familiar combination back into everyday life – not as a traditional remedy, but as a simple, accessible habit that fits seamlessly into modern lifestyles. At the same time, this new product builds on the strong foundation of our Raw Organic Honey, marking a natural progression as we expand our honey portfolio with differentiated offerings that cater to evolving consumer wellness needs.”
Echoing this vision, Rishi Raj Sharma, co-founder, TruSoul, said: “Our focus was to preserve the authenticity and goodness of both tulsi and honey while making it easy to incorporate into daily life. With carefully selected tulsi varieties and minimally processed honey, we have created a product that is wholesome, natural, and ideal as a simple morning ritual for wellness.”
TruSoul Tulsi Honey can be enjoyed directly, with warm water, or as an addition to teas, smoothies, and breakfast routines. It is ideal for working professionals, families, and fitness enthusiasts seeking holistic nutrition.
The product is available across leading online marketplaces and select offline retail outlets, including curated wellness and pharmacy stores, in multiple pack sizes.
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Naresh Khanna – 10 February 2025
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