Amul, an Indian dairy cooperative, has once again cemented its position as India’s leading food brand, boasting an impressive brand value of US$ 4.1 billion. This reaffirms its strong hold on the market, as revealed in the recently published Brand Finance India 100 – 2025 report. Delhi-NCR-based Mother Dairy has significantly strengthened its market standing, securing the second spot with a brand value of US$ 1.15 billion, climbing from third place last year.
The Brand Finance India 100 – 2025 report, compiled by the UK-based independent brand valuation and strategy consultancy Brand Finance, highlights the shifting dynamics within India’s competitive food sector. While Amul remains the undisputed leader, Mother Dairy’s ascent underscores its growing influence and consumer trust. Following Amul and Mother Dairy in the top five food brands are Britannia at third place, Karnataka-based dairy cooperative Nandini at fourth, and Dabur at fifth.
Beyond the food sector, Amul also made a notable appearance in the overall Brand Finance India 100 rankings, securing the 17th position. Mother Dairy demonstrated significant progress across all sectors, rising to the 35th position from 41st in 2024.
Jayen Mehta, managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF), the entity behind the Amul brand, attributed this consistent recognition to the collective efforts of millions of dairy farmers and the brand’s unwavering commitment to delivering high-quality, affordable food and dairy products. “As Amul continues to grow and expand its footprint, both in India and internationally, this achievement reinforces our responsibility to uphold the trust placed in us by generations of Indian households,” Mehta said in a statement.
Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), was established under the transformative ‘Operation Flood’ program, which revolutionized India’s dairy industry. The company reported a robust turnover of approximately ₹17,500 crore in FY 2024–25, marking a 16% growth over the previous fiscal year.
This latest report from Brand Finance underscores the continued dominance of dairy giants in the Indian food market, driven by strong consumer loyalty, extensive distribution networks, and a deep-rooted connection to the nation’s agricultural backbone.
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Naresh Khanna – 10 February 2025
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