Gopal Snacks, one of India’s leading companies in the organised traditional snacks sector, has undertaken a series of strategic product name updates across its portfolio to improve consumer clarity, enhance brand relevance in non-core markets, and ensure that each product name accurately reflects its flavour profile and identity.
As part of this initiative, Nadiyadi Mix has been rebranded as Bombay Mix in markets outside Gujarat. The move leverages a name that is widely recognised across India and internationally, helping the product better connect with consumers seeking robust, spicy flavours.
Along the same lines, Vanela Gathiya is being marketed as Premium Gathiya, providing a simpler, more accessible name for consumers unfamiliar with regional terminology. Additionally, Nylon Gathiya has been renamed Makkhan Malai Bhujia in non-core markets. The new name, the company says, not only reflects the snack’s melt-in-the-mouth texture but is also expected to drive wider acceptance by removing the negative connotations associated with the word ‘Nylon’ outside Gujarat. Both products belong to Gopal Snacks’ acclaimed Gathiya range.
Gopal Snacks has also renamed Sweet Farali Chivda to Rajwadi Farali Chivda, enriched with raisins to deliver a more premium, royal flavour profile. For non-core markets, Tikhi Sev has been rebranded as Rajasthani Bhujia Sev, a name that resonates strongly with consumers who associate Rajasthani cuisine with bold, spicy flavours.
Raj Hadvani, whole-time director and CEO of Gopal Snacks, said, “At Gopal Snacks, our mission has always been to create products that truly connect with consumers. These name enhancements improve clarity, modernise our identity where needed, and ensure our products are instantly relatable in Gujarat and across India. The rebranding reflects our commitment to staying aligned with evolving consumer preferences, while delivering authentic taste.”
Strengthening its modern snacking portfolio, Gopal Snacks has rebranded its Cornigo Nachos range to Cristos Nachos. Both variants, Cheesy and Thai Chilli, now adopt a modern identity aimed at younger and trend-focused consumers, while maintaining their gluten-free, non-GMO corn recipes and signature crunch. This change is expected to deepen appeal among health-conscious and modern snack enthusiasts.
Similarly, Khatta Mitha Sev Murmura has been rebranded as Chatpata Sev Murmura, a name that better communicates its lively, tangy taste, while Aloo Sev has been renamed Aloo Bhujia Sev. The new name clarifies that the product is a Bhujia-style sev made from potato and gram flour, helping reduce consumer confusion while retaining the same crispy, tangy flavor profile.
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Naresh Khanna – 10 February 2025
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