The Heineken beer brand from the Bengaluru-headquartered United Breweries Limited (UBL), the largest beer manufacturer in India, will now be brewed locally in Mysuru, Karnataka, the company announced. Heineken Silver along with Heineken Original will also be available from this month in Karnataka.
“Both the iconic beer variants will be available in leading retail outlets and pubs across Karnataka from this month,” the company said in a stock exchange filing.
Vivek Gupta, chief executive officer and managing director, United Breweries, said, “We take pride to share that the Heineken brand will now be brewed locally in Karnataka at the Nanjangud Brewery in Mysuru. We are proud of our roots in Karnataka and our investments in the state further strengthens our supply chain capabilities, ensuring we continue to foster growth to the local economy and nurture the local communities,” he added.
Vikram Bahl, chief marketing officer, said, “Karnataka is a pivotal market for us and the consumers have a growing desire for unique and high-quality beverages. With the availability of Heineken Silver and Heineken Original in the market, we are committed to delivering exceptional beer experiences that resonate with the sophisticated tastes of our consumers. The availability of these two premium beer variants also reflects our dedication to bringing the best of our global portfolio to this vibrant state.”
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Naresh Khanna – 10 February 2025
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