Bangaluru -based agritech startup Clover announced that it is strengthening its technology stack across all its core functional areas. Clover is building out the technology and supply chain and is hiring leadership and technology teams to scale up the operations.
Due to the Covid-19 pandemic, farmer facing tech is disrupting and digitizing interactions. It is an intersection of consumer and functional tech, and the challenge lies in building it extremely user friendly and adoptive for farmers. The company is looking to hire 50 + talent across areas such as farm management and remote monitoring technology, warehouse process automation, and consumer-facing technologies.
Technology plays a transformational role in farm management
Clover is building a network of farms for technology-enabled farm management to improve microeconomics, yield, and productivity for farmers. “Farmer Technology, in our context, is a greenfield and needs reimagining of the world where possibilities are limitless. What we see today in farmer tech is just the tip of the iceberg. We believe that technology will play a transformational role. We are starting to see the change already as farmers see new prospects with technology starting to touch their daily operational lives.” said Avinash BR, chief executive officer and co-founder of Clover.
Clover partners with small farm holders, and sells premium quality, greenhouse-grown fresh produce — spinach, coriander, lettuce, basil, cucumbers, beans, and cauliflower — through B2B and B2C channels. Clover is currently managing over 70 acres of farms and intends to scale this manifold over the coming months. Currently running operations in Karnataka, Telangana and Andhra Pradesh and working with over 100 farmers, the company plans to expand further in the South and West as they grow operations to cover more of the Indian subcontinent.
“As the requirement for a clean, safe and hygienic source for F&V is becoming mainstream, we foresee an opportunity to grow more than 10X and are scaling up our supply chain, warehousing and farmer infra capabilities to meet this expectation. Technology plays a key role in helping us stay ahead of the curve in balanced interplay across demand, supply and operations.” added Avinash.
Launched in 2018, Clover Ventures is a greenhouse agri-tech startup. The company is building an organized supply chain for fresh produce. Their solutions lie in a demand-backed supply chain for perishables focused on quality, consistency, and traceability. They manage a network of peri-urban “dark farms” that cultivate this fresh produce in high quality, high-yield manner. The company is launching their farm to consumer brand of fresh produce and began its B2C journey in Bengaluru this year in April and soon will scale the B2C offering across both Bengaluru and Hyderabad.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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