Maestro is Aptar’s new solution that gives consumers the desired easy-to-open, portion control, and drip-free benefits. Maestro creates an elevated experience that allows brands to stand out from the competition while also staying aligned with eCommerce and sustainability trends.
An enjoyable cooking experience
According to Aptar, giving consumers an enjoyable cooking experience is the core mission of Maestro. Maestro’s wide finger recess allows consumers to open the lid with one hand easily, and the raised spout was thoughtfully designed to let consumers decide which flow to pour. The pouring lip also promotes a clean product cut-off, keeping drips, spills, and messes under control. In the kitchen, on the table, or even outdoors, Maestro delivers an easy, controlled pour.
Smart and modern lifestyle
Maestro’s unique appearance claims to bring a fresh, modern look to edible oil packages. The colored spout, paired with a translucent over cap, allows brands to select colors to match each product’s identity. This trendy design helps draw consumers’ attention not only on store shelves but also on the eCommerce sector. The premium look and feel of Maestro lend itself to fit seamlessly into the modern lifestyle of today’s consumers.
Leading the way to sustainability
A notable feature of Maestro is its fully recyclable composition. With its tethered cap, non-detachable parts, and 100% recyclable material, Maestro enables brands to meet their sustainability goals, and appeal to environmentally conscious consumers.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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