Avery Dennison’s industry regulations, company environmental policies, and consumer demands all contribute to the rising need for sustainable label and packaging solutions. Avery Dennison offers a portfolio of papers, films, and liners made from recycled content that can help businesses reach their sustainability targets.
For an attainable approach to sustainable packaging, brands and converters need access to a diverse range of label solutions that align with the application needs of different products, such as high volume printing and premium textures. Avery Dennison has invested in recycled materials with a broad range of structure, thickness, and pattern complexity to ensure companies can find a sustainable label solution that fits their product positioning.
Three new white papers made with 100% recycled fibres
Avery Dennison is expanding their sustainable label portfolio with the launch of three papers made with 100% recycled fibres. These white, uncoated wood-free papers offer a similar look, feel, and performance as conventional alternatives and all feature wet strength treatment.
These new papers are especially suited for wine, spirits, craft beer, premium food and beverage, and cosmetics.
- rNaturel Touch Craft – Thick paper with a cotton-like texture for a craft, traditional look.
- rNoble Blanc – Matt paper with a felt marked finish that’s excellent for high volume printing.
- rSable Blanc – Smooth, matt paper that’s excellent for high volume printing.
Improved sustainability across the full label solution
Combining the new recycled fibre papers with other sustainable solutions from Avery Dennison can further improve a product’s eco-credentials. Semi-gloss rMC paper is an efficient option for back labels and is made from 100% recycled fibres. Labels that require a strong ice bucket performance can use rPLUS under laminate, made with 70% post-consumer recyclate, to make complex construction as sustainable as possible.
Liner waste can be reduced by using rPET liners, made from 30% recycled materials, and by taking part in Avery Dennison’s label-liner recycling program.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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