DuPont Nutrition & Biosciences has taken another step in advancing innovation in the food industry through a new partnership between its food and beverage platform and the Institute for the Future (IFTF), the world’s leading futures organization. The collaboration seeks to drive far-sighted food and beverage innovation that anticipates shifts in market needs.
Today, food manufacturers are already relying on DuPont’s trend-tracking capabilities to inspire and enable new product development. By partnering with the IFTF, DuPont aims to sharpen the ability to co-create innovation with customers and build on long-term forecasts that look ten years and beyond.
Foresights for stronger brands
Birgitte Borch, global marketing leader, food and beverage, DuPont Nutrition, and Biosciences, explains how the well-researched foresight of IFTF will support stronger food brands. “Short-term product development strategies are common in the food industry, where consumer demands constantly change. It’s not unusual that new food and beverage launches are a knee-jerk reaction to a trend that appears out of the blue,” Borch said.
“Along with IFTF, we will be looking into trend development beyond consumer behaviors and developing strategic foresight with scenarios that impact the food industry in the short term and long term, to help them get ahead of the markets. This will help our customers navigate in uncertain times and understand the impact on the value chain with a holistic view of the challenges and opportunities. Our work with IFTF will allow us to be prepared with the right solutions, ingredient technology and application concepts, and enable our customers to be more proactive in their product development strategies.”
Disruptive megatrends in food
According to Dupont, IFTF has an impressive reputation for mapping market drivers and signals and providing long-term perspectives on change. All forecasts are based on a systematic review of social, technological, economic, environmental, and political factors. IFTF’s research anticipates four disruptive megatrends over the next decade in the food industry.
“Through our partnership with IFTF, we can better understand how these trends will evolve in the future,” Borch said. “This is key to building and maintaining success in fast-moving markets and will increasingly be part of the conversations we have with food manufacturers.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
