During the nationwide lockdown due to the Covid-19, dairy startup MilkLane has begun home delivery of its products in Bengaluru. The move would help the residents avoid the hassle of stepping out of their homes and make long queues for the essential daily commodity. Consumers can register by dialing the number 09353100107 or via WhatsApp for availing doorstep delivery.
Bengaluru-based MilkLane has added the new delivery channel to ease the availability of dairy products, as the disruption in the industry supply chain has led to a gap in the supply of essential goods in the past few days. The startup, aimed at providing antibiotic-free, safe and standardized high-quality milk to consumers, has already made its products available through a strong distribution network of retail outlets and online delivery aggregators, who are facing challenges in providing essentials during the Coronavirus crisis.
Gaurav Haran, chief executive officer of MilkLane, said, “It’s the right time to reach out directly when consumers are not able to buy dairy products due to the lockdown. We have started this service to help people avoid the risk of stepping out while still availing themselves of high-quality products that maintain the highest hygiene regulations.”
UHT – Healthy milk with long shelf-life
Supply constraints in the milk industry have known to lead to a sharp rise in milk adulteration. The Ultra-High-Temperature (UHT) packaging, along with adequate food safety measures at every level of the supply chain – collection, processing, and distribution – helps MilkLane deliver high-quality milk to the families in Bengaluru.
MilkLane procures its milk and gets it processed in its state of the art plant, maintaining the high standards of health and hygiene. The milk is processed with UHT technology to provide a safe and enhanced 90-days non-refrigerated shelf life. The process preserves the required nutrients in the milk, which is then packaged in pre-sterilized tetra packs.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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