Kezzler was selected by the RunHui Agricultural Comprehensive Development Company (RunHui) to provide a traceability and authentication solution to The National Modern Agricultural Industrial Park in Weifang, Shandon Provence, China. It’s serialization technology is initially being utilized for the production of the Weixian radish, which is specific to the region. With full traceability across the entire supply chain, RunHui is able to ensure food safety and quality for their consumers.
Radishes are an important ingredient in Chinese cooking and are used extensively in that country.
The project involves the application of unique, secure, and traceable QR codes to every pack of radishes. In addition, there is a four-digit hidden pin code for authentication.
Chen Hailin, senior project manager at RunHui explained, “We were impressed with Kezzler’s technology and the speed and ease at which it could be integrated with our existing digital infrastructure. This enabled us to create a connected and visible supply chain. The solution helps ensure that our supply chain has the responsiveness to maximize productivity based on data collected and deliver high-quality and safe products. A quick and easy authentication process reassures consumers that they have purchased genuine Weixian radishes, protecting the reputation of the Weixian brand and the economic growth of the region.”
Kezzler’s ‘state of the art’ traceability platform is integrated with the industrial park’s existing big data platform provided by Beijing Aokemei Tech & Service. Upstream information such as batch, picking dates and inspection can be associated with the unique codes, allowing all data to be stored in one central platform for full traceability.
Christine C. Akselsen, CEO of Kezzler commented, “Kezzler is at the forefront of unit-level traceability, with the ability to change the global food industry forever by making every single product digitally unique and interactive. The agile and scalable suite of cloud-based solutions provides visibility from creation to consumption. Traceability supports food safety and opens up new channels for brands to engage directly with consumers. Food fraud poses a serious risk to public health and threatens the economic development of agricultural regions, therefore the ability to verify purchases directly is of increasing importance.”
The solution is integrated with China’s popular WeChat platform allowing consumers to scan the product directly from within the app on their phone. By entering the four-digit pin code they can receive instant verification that the product is genuine and experience the farm-to-fork journey of the exact product on their phone. In 2020 the serialization will be extended to cover Hanting watermelons.
Reprinted from Active and Intelligent Packaging Industry Association www.aipia.com
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Naresh Khanna – 10 February 2025
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