To facilitate more factory visits without the need to travel on-site, Nestlé is deploying a combination of virtual and augmented reality technology to bring an immersive factory experience to life. By virtually opening its factory doors to the outside world, Nestlé continues to reinforce trust with many different stakeholders while also reducing the carbon footprint linked to physical visits.
Using a VR headset, the ‘Immersive Factory Experience’ allows Nestlé factory visitors to gain insights into how products are made. They can observe the safety, quality, and health measures in its manufacturing operations and immerse themselves in the science and technology innovations behind its well-known nutrition brands.
The virtual experience is personalized, allowing visitors to become acquainted with products from their country of choice. Leveraging the latest advances in generative AI and voice synthesis, the experience is currently available in three languages (English, Spanish, and Portuguese) with more languages to be added soon.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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