The Swiss chocolate manufacturer is rolling out its Chocobakery treats to Mexico, the company’s fourth biggest market and Latin America’s second largest economy, following the successful launch of the range in Brazil and much of the rest of Latin America.
The Chocobakery portfolio includes Choco Trio, a chocolate bar combining milk chocolate with crunchy biscuit pieces, Choco Cookies, featuring a soft and buttery dough along with creamy chocolate fillings, and Choco Biscuit, a perfect combination of chocolate and biscuit. The three product ranges are available in different varieties and formats, under the popular Nestlé brand but also strong local brands such as Garoto.
In Mexico more specifically, and starting in April, consumers will be able to enjoy the Choco Trio range in three variations: peanut, cookies and cream, and chocolate.
“Chocobakery is one of the fastest growing segments in confectionery in Latin America,” said Corinne Gabler, head of Confectionery at Nestlé. “In Mexico, the chocolate market has experienced significant growth, especially in the tablet segment, which, although representing only 3% of the total, has seen a 24% increase in the last year. In this context, we are now introducing Nestlé Choco Trio in Mexico. This launch not only enriches our portfolio but also brings an entirely new, premium indulgence to the Mexican consumers.”
As part of Nestlé’s growth strategy, the company is focusing on fewer, bigger and better global launches that demonstrate significant growth potential. The Chocobakery range has been identified as one of Nestlé’s six ‘big bets’ for 2025, with the capability to generate over 100 million Swiss francs in annual sales.
Constant innovation to deliver new textures and flavors
Nestlé is continuously leveraging its confectionery innovation expertise to deliver great-tasting offerings, while incorporating new textures and flavors in a way that brings value to consumers.
“Our R&D experts carefully balanced the recipe ingredients and designed the optimum baking method to deliver a delicious, crunchy biscuit every time,” said Louise Barrett, Head of the Nestlé Research and Development Center for Confectionery in York. “A precision filling technique that helps to make it the perfect triple combination with the chocolate and crunchy biscuit.”
Leveraging Nestlé’s established presence in Mexico
The decision to expand to Mexico was based on Chocobakery’s strong results in Brazil as well as the potential of the Mexican market. Nestlé already has a diverse portfolio in the country, with over 80 brands and 1 600 products, and the company has announced plans to invest one billion US dollars in Mexico over the next three years to boost investment in infrastructure and establish the country as an export hub.
Nestlé has a long-standing presence in Mexico, with deep roots in the country dating back 95 years. This historical presence allows the company to leverage its established infrastructure, supply chain and local knowledge to support its growth strategies.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
