Sid’s farm, a premium dairy brand based in Telangana, launched its app for the people of Hyderabad who have cherished the fresh & lip-smacking natural milk & dairy essentials. The consumers can order from the comfort of home; cow milk, buffalo milk, ghee, butter, paneer, cow curd, & buffalo curd.
The users across the areas in Hyderabad can place orders before 10 pm and have them delivered before 7 am at the doorstep. The users can download the app from Playstore on android & IOS.
On the launch of his app, Kishore Indukuri, founder of Sid’s farm, said, “We have seen a metamorphosis in the consumer behavior & patterns who are adapting to an entirely new way of living. Moreover, the pandemic has made life convenient, and consumers are also seeking more comfort in ordering online or using the app.”
He added that as per Deloitte’s global state of consumer tracker study, more than 70% of Indians, “The Convenience seeker,” are willing to spend more on convenience. To focus more on The Convenient Consumer’, we are innovating ways to add more value to our consumers.
Sid’s farm providing the purest form of milk to its consumers
Sid’s farm provides the consumers with the purest form of milk with No hormones, No preservatives, No antibiotics. The brand already has a presence in 100 stores across the regions & e-commerce platforms like Bigbasket, Amazon, and Flipkart. This value addition of an app provides an opportunity for the consumers with comfort, ease of use & convenience where users can subscribe, pause or resume the delivery of essentials.
The company performs 27 tests based on FSSAI (Food Safety and Standards Authority of India), legal standards of milk and milk products. The milk daily undergoes physical testing, chemical testing, and microbiological testing.
These tests rule out any common additives used in the market such as fat and solids-not-fat (SNF), urea, sugar, maltodextrin, antibiotics, ammonium compounds, pesticides, toxic chemicals, and bacterial contamination.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
