
Tetra Pak has launched new best-practice lines for yogurt products – a suite of expert services that support a wide variety of yogurt innovations to address growing consumer demand. Leveraging more than 45 years of experience in processing and packaging solutions with good knowledge of yogurt, enabling Tetra Pak to offer support for designing processes that do not compromise on production economy or flexibility.
The best-practice lines claim to support the design of customized solutions for five types of yogurt products such as stirred, set, drinking, concentrated and ambient. These are specific sets of guidance which can be tailored to match the particular production needs of different types of yogurt.
Frederik Wellendorph, vice president – Liquid Food at Tetra Pak said, “Rapidly shifting consumer preferences and a sustained focus on health means that our customers need to be simultaneously agile, specific and consistent in their production. Using expertise gathered from more than 300 yogurt equipment installations worldwide, we can partner with customers to help them reach a new level of ‘yogurt-fluency’ and better enable business growth.”
Bruno Girão, chief executive officer of Betânia, a Brazilian company said, “By converting chilled yogurt into ambient, we can now sell our products in northeastern Brazil without having to invest in a costly chilled distribution chain. It’s an innovative approach that is helping us expand our business,”
Tetra Pak was working with Betânia on a customized processing solution at a dedicated Product Development Centre (PDC) in Monte More near Sao Paulo.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now