Hyderabad-based Creamline Dairy Products (CDPL), a leading dairy player in Southern India, announced the launch of ‘Protein Plus’ Milk. According to the company, with 30% more protein than regular toned milk, it is well-positioned to address the protein deficiency in India.
Creamline Dairy products is a subsidiary of Godrej Agrovet. In December 2015, Godrej Agrovet acquired a majority stake in CDPL. With a processing capacity of about 10 lakh liters each day and over 100 collection centers, CDPL has a presence in the southern states of Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and parts of Maharashtra. It also operates its dedicated dairy parlors across major cities.
Protein Plus milk to help mothers to fulfill dietary protein requirements
The Godrej Jersey South India protein gap research report 2019 indicates that while 75% of respondents associate milk as an essential protein source, only 32% of the adults consume milk. Moreover, 54% of the adults in the survey were found protein deficient. This deficiency increases to 62% amongst vegetarians, according to the report. Godrej Jersey aims to bridge the protein gap through this launch.
Speaking about the launch, Raj Kanwar Singh, chief executive officer of Creamline Dairy Products, said, “Milk is a natural source of protein, and the launch of Protein Plus milk will help mothers to fulfill the dietary protein requirements. Along with higher protein content, Jersey Protein Plus is also fortified with Vitamins A & D, making its consumption suitable not only for growth and development of children but also for boosting the immunity of the entire family.”
Highlighting the importance of protein, Dharini Krishnan, consultant dietician, said, “A protein-rich diet plays an important role in maintaining immunity as the antibodies generated in our body to fight the infection. The protein acquired from dairy products like milk, curd, and paneer can help generate white blood cells (WBCs) in larger quantities and play a role in maintaining the energy levels throughout the day. Milk is a wholesome source of protein and about 400 to 500 ml of milk and milk products per family member every day is enough to yield its benefits.”
Jersey Protein Plus Milk claims to contain 100% milk protein with no preservatives. According to the company, it is manufactured in a hygienic and sanitized environment at the Creamline Dairy’s state-of-art plant near Hyderabad.
Priced at Rs 40 for 500ml, Jersey Protein Plus milk will be available across Jersey Parlors, general, and modern trade in Hyderabad. It will also be available online through Big Basket and Supr Daily.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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