Mondi, a global leader in packaging and paper, is supplying a range of recyclable mono-material pet food packaging for Hau-Hau Champion, one of Finland’s most recognized brands in the premium dog food segment. The new packaging fulfills the pet food producer’s objective of launching a reclosable and recyclable packaging solution that does not compromise the performance and retains strong brand recognition in stores. It also addresses sustainability concerns of end consumers that are playing more of a role in purchasing pet food and products.
Mondi’s customer-centric approach, EcoSolutions, helped Hau-Hau Champion find a high-barrier solution that can be reclosed, keeps food fresh, and confines any smells. The previously unrecyclable multi-layer packaging contained a metalized layer which was replaced by Mondi’s recyclable mono-material packaging, a reel material for form-fill-and-seal (FFS) 1.5 kilogram bags, and pre-made FlexiBag Recyclable for bags up to 15 kilograms.
FlexiBag Recyclable is a mono-material polyethylene (PE) pre-made bag developed specifically for recycling, which means it can be deposited directly into Finnish plastic recycling streams.
Mondi’s new packaging also features an anti-slip matt lacquer exterior
The new packaging responds to consumer feedback asking for stronger carrying handles and a user-friendly reclosure to prevent kibble from stale, thereby avoiding waste. It also features an anti-slip matt lacquer exterior and is fitted with a valve that allows air to escape for optimal palletization.
“Through our EcoSolutions approach, we help customers find environmentally responsible alternatives without compromising on performance, ease of use, or aesthetics. For Hau-Hau Champion, this involved asking many questions to gain deeper insight into the brand’s needs and its end-users and collaborating closely throughout the process to test and evaluate all solutions. The new packaging also supports Mondi’s MAP 2030 sustainability goal to make 100 percent of its products reusable, recyclable, or compostable by 2025,” says Thomas Kahl, EcoSolutions project manager at Mondi.
Suvi Sillvan, a brand specialist at Hau-Hau Champion, adds, “With Hau-Hau’s brand refresh, we were looking for packaging that fully aligns with our commitment to reduce the carbon footprint of our products and operations as well as upgrade the packaging to match the high quality of the product content.
Given that this is a premium product, we are especially pleased with the high-quality finish, including the printing, which retains brand familiarity on the shelf and informs consumers that they can easily recycle our dog food packs. The new packaging material also fully supports the fact that all our dry dog foods are now completely CO2 neutral through carbon emission compensation.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
