RiteBite Max Protein, India’s protein snack brand in the protein bar category, has launched Tastiest Plant Protein Powder, made with patented (applied) processing technology, for people who are becoming more fitness conscious and looking for nature-based protein intake in their daily routine to boost fitness.
MD and CEO – Vijay Uttarwar of Naturell India said, “We are delighted to launch Plant Protein Powder under our flagship brand Max Protein which is trusted and loved by millions of consumers for protein snacks. Our Plant Protein Powder is made with 7 grains that offers 22 gram of clean protein per serving of 50 gram and a unique formulation of enzymes and probiotic that helps increase digestion, protein absorption by 2X.”
There is a rising trend of plant-based protein powder adoption, however the biggest problem is the bad taste. A lot of consumers on eCommerce platforms have complained that Plant Protein powder has a chalky and grainy taste which makes it difficult to drink.
Max Protein Tastiest Plant Protein Powder has been launched in seven flavors like Swiss Chocolate, Alphonso Mango, Dark Chocolate, Creamy Vanilla, Cold Coffee, and Banana Caramel flavors with zero added sugar. All the flavors come in 50 gram, 500 gram and 1 kg sizes at a very attractive price of Rs 109, Rs 1099 and Rs 2199 respectively. It is easily available on all leading eCommerce platforms and nearby medical stores and protein supplement stores.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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